Thursday, December 15, 2011

~Quite Possibly The Best Breast Cancer Awareness Campaign I Have Ever Seen~

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"I didn't know anything about breast cancer when I got it."
-Rue McClanahan

The creative directors at ad agency DDB should get a big fat raise and bonus for creating a breast cancer awareness campaign that women of all ages, but especially the 18-35 demographic, can relate to. I also love the fact that it's message is short but very clear: EVEN SUPERHEROES CAN GET BREAST CANCER SO PLEASE GET CHECKED AND REMEMBER TO REGULARLY CHECK YOURSELF!!!

Great work!!
I didn't even know there was a female "Hulk"!! That fucking rocks...

Giving credit where credit is due:
  • Advertising Agency: DDB, Maputo, Mozambique
  • Creative Directors: Anderson Lima, Zeca de Oliveira
  • Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
  • Illustrator: Maísa Chaves
  • Graphic producers: Faruk Issufo, Mauro Mussagy
  • Planner: Cristiana Oliveira
  • Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
  • Media: Khida Ismael

Kisses Bitches...
Glamour Whore...xoxo

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